Motiv8’s Science
The Science Behind Motiv8’s Precision Behavior Change Platform - Our Groundbreaking Field Test
Motiv8: Championing Science-Driven Behavior Change
At Motiv8, our culture is deeply rooted in a commitment to science and evidence-based methods. We believe in the transformative power of research-driven strategies to improve health and well-being.
Our Rigorous Field Test
To validate our approach, we conducted a comprehensive IRB-supervised field test involving 635 volunteers. We utilized three clinically validated, psychologically diverse Behavior Change Techniques (BCTs), exploring the dynamic interplay of these methods across varied psychographic profiles. Through extensive surveys, we measured 25 individual differences, providing a rich dataset for analysis.
Psychographic Sequencing Predicts Behavior Change Technique Effectiveness
This meticulous approach enabled us to validate our hypothesis: individual differences significantly moderate the effectiveness of BCTs - a person’s psychographics predict which behavior change strategy will work the best for them. This insight is pivotal, affirming the need for precision behavior change interventions vs. a one-size-fits-all model.
Scaling Behavior Change Up to 7x
Scaling behavior change requires a dramatic increase over the modest effect sizes achieved by the majority of today’s efforts. Machine learning simulations on our field test data shows that matching behavior change strategies to individuals using our psychographic segmentation model can increase effect sizes by 7x.
In other words, in a real-world application, Precision Behavior Change can multiply the number of your users, members, or customers who successfully achieve their behavior change goals, and increase their renewals rates with your business.
We are preparing a scientific paper for publication in a peer-reviewed journal.
