This Privacy Policy was last updated on August 29, 2018.

Our PolicyWelcome to Be Safe, the mobile application (the “App”) operated by Motiv8 Technologies Inc.(“Motiv8”, “we”, “us” and/or “our”). This Privacy Policy provides information about Motiv8 and the personalized safety reminder services and related services through its App and website (together with the App, the “Services”) we deliver to our users (“you”, “your”). This Privacy Policy sets forth Motiv8’s policy with respect to personally identifiable data (“Personal Data”) and other information that is collected from users of the App and Services.

Information We Collect:

When you interact with us through the Services, we may collect Personal Data and other information from you, as further described below:

            Personal Data That You Provide Through the Services: We collect Personal Data from you when you voluntarily provide such information, such as when you contact us with inquiries, respond to our surveys, participate in our sweepstakes, register for access to the Services, or use certain Services.

By voluntarily providing us with Personal Data, you are consenting to our use of it in accordance with this Privacy Policy. If you provide Personal Data to the Services, you acknowledge and agree that such Personal Data may be transferred from your current location to the offices and servers of Motiv8 and the authorized third parties referred to herein located in the United States.

            Other Information:

                        Non-Identifiable Data: When you interact with Motiv8 through the Services, we receive and store certain personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. Motiv8 may store such information itself or such information may be included in databases owned and maintained by Motiv8 affiliates, agents or service providers. The Services may use such information and pool it with other information to track, for example, the total number of users of the App, how users navigate the App, and the domain names of users’ Internet service providers. It is important to note that no Personal Data is available or used in this process.

                        Aggregated Personal Data: In an ongoing effort to help people stay safe, Motiv8 may conduct research on its users and how they use the Services. This research may be compiled and analyzed on an aggregate basis, and Motiv8 may share this aggregate data, and analysis conducted on it, in an academic research paper, and with its affiliates, agents and business partners. This aggregate information does not identify you personally. Motiv8 may also disclose aggregated user statistics in order to describe our Services to current and prospective business partners, and to other third parties for other lawful purposes.

                        Location and Activity Information: To use our Services you must enable our App to access the location and motion/activity tracking services of your device. We collect your location and motion/activity information using GPS signals, bluetooth beacons, device sensors, WiFi access points, and cell tower IDs. This will allow us to more accurately track your location to create safety behavior reminders and alerts. We may also use your location and activity information in an aggregate way, as described above in the “Aggregated Personal Data” section.

                        Mobile Devices.  In order to provide you with the Services, we may request access to certain features on your mobile device, including your mobile device’s reminders/alerts/push notifications, sensors, photos (so you can choose your profile picture), step-tracking, and other features. We will also collect information from and about your device, including your mobile device ID number, model, and manufacturer, the version of your operating system, mobile network information, your phone number, country, and any other data you choose to provide.

                        Analytics and Tracking Technologies:  We may, and we may allow third party service providers to, use tracking technologies such as embedded scripts and web beacons (see below) to collect information about your use of our App and website over time. For example, we use MixPanel, an analytics service that tracks how you use the App, to help us enhance your experience with the App. For more information on how MixPanel uses this data, go to We also use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze website use and enhance your experience with the website. For more information on how Google uses this data, go to

                        Embedded Scripts. An embedded script is programming code that is designed to collect information about your interactions with the App and Services, such as the links that you click on. The code is temporarily downloaded onto your device, is active only while you are connected to the App, and is deactivated or deleted thereafter.

                        Web Beacons. Small graphic images or other web programming code called “web beacons” (also known as “1×1 GIFs” or “clear GIFs”) may be included in pages and messages of our App and Services. Web beacons may be invisible to you, but any electronic image or other web programming code inserted into a page or e-mail can act as a web beacon. Web beacons or similar technologies may be used for a number of purposes, including to count users of the App and Services, to monitor how users navigate the App and Services, to count how many sent e-mails were actually opened or to count how many particular articles or links were actually viewed.

Our Use of Your Personal Data and Other Information:

Motiv8 uses the Personal Data you provide in a manner that is consistent with this Privacy Policy. We use your Personal Data to deliver the Services to you. For example, we use the information you provide to track your daily exercise and activity statistics such as the number of steps you take, the distance you travel, and the amount of time you spend exercising and to help you set goals for such metrics. If you provide Personal Data for a certain reason, we may use the Personal Data in connection with the reason for which it was provided. For instance, if you contact us by email, we will use the Personal Data you provide to answer your question or resolve your problem. Also, if you provide Personal Data in order to obtain access to the Services, we will use your Personal Data to provide you with access to the Services and to monitor your use of the Services. We may also use your Personal Data to request feedback regarding the App. Motiv8 and its affiliates may use this information to contact you in the future to tell you about services we believe will be of interest to you. If we do so, each marketing communication we send you will contain instructions permitting you to “opt-out” of receiving future marketing communications. In addition, if at any time you wish not to receive any future marketing communications or you wish to have your name deleted from our mailing lists, please contact us as indicated below. Motiv8 and its subsidiaries and affiliates (the “Related Companies”) may also use your Personal Data and other personally non-identifiable information collected through the Services to help us improve the content and functionality of the Services and to better understand our users.

We may create information that cannot identify you personally (“De-identified Information”) from the information that you share with us, including any Personal Data, and use such De-identified Information without restriction.

If Motiv8 intends on using any Personal Data in any manner that is not consistent with this Privacy Policy, you will be informed of such anticipated use prior to or at the time at which the Personal Data is collected.

Our Disclosure of Your Personal Data and Other Information:

Motiv8 is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. There are, however, certain circumstances in which we may share your Personal Data with certain third parties without further notice to you, as set forth below:

            Business Transfers: As we develop our business, we might sell or buy businesses or assets. In the event of a corporate sale, merger, reorganization, dissolution or similar event, Personal Data may be part of the transferred assets.

            Related Companies: We may also share your Personal Data with our Related Companies for purposes consistent with this Privacy Policy.

            Agents, Consultants and Related Third Parties: Motiv8, like many businesses, sometimes hires other companies to perform certain business-related functions. For example, we use MailChimp to manage our email sign-up process and to send emails to you. When we employ another entity to perform a function of this nature, we only provide them with the information that they need to perform their specific function.

            Legal Requirements: Motiv8 may disclose your Personal Data if required to do so by law or in the good faith belief that such action is necessary to (i) comply with a legal obligation, (ii) protect and defend the rights or property of Motiv8, (iii) act in urgent circumstances to protect the personal safety of users of the Services or the public, or (iv) protect against legal liability.

            De-identified Information:  We may share De-identified Information with the sponsors paying for your participation in the Services (e.g., reports containing data related to enrollment, engagement, retention, and outcomes to evidence overall program success metrics) and with third party administrators working with the sponsors to administer certain services to you (e.g., incentives vendors, wellness administrators, etc.).


This Privacy Policy shall not apply to any unsolicited information you provide to Motiv8 through the Services or through any other means. This includes, but is not limited to, information posted to any public areas of the Services, such as forums, any ideas for new products or modifications to existing products, and other unsolicited submissions (collectively, “Unsolicited Information”). All Unsolicited Information shall be deemed to be non-confidential and Motiv8 shall be free to reproduce, use, disclose, and distribute such Unsolicited Information to others without limitation or attribution.


Motiv8 does not knowingly collect Personal Data from children under the age of 13. If you are under the age of 13, please do not submit any Personal Data through the Services. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children never to provide Personal Data on the Services without their permission.

Links to Other Web Sites:
This Privacy Policy applies only to the Services. The Services may contain links to other web sites not operated or controlled by Motiv8 (the “Third Party Sites”). The policies and procedures we described here do not apply to the Third Party Sites. The links from the Services do not imply that Motiv8 endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

Motiv8 takes reasonable steps to protect the Personal Data provided via the Services from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, you should take special care in deciding what information you send to us via email. Please keep this in mind when disclosing any Personal Data to Motiv8 via the Internet.

Other Terms and Conditions:
Your access to and use of the Services is subject to the Terms of Service at

Changes to Motiv8’s Privacy Policy:
The Services and our business may change from time to time. As a result, at times it may be necessary for Motiv8 to make changes to this Privacy Policy. Motiv8 reserves the right to update or modify this Privacy Policy at any time and from time to time without prior notice. Please review this policy periodically, and especially before you provide any Personal Data. This Privacy Policy was last updated on the date indicated above. Your continued use of the Services after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

Access to Information; Contacting Motiv8:
To keep your Personal Data accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update or correct Personal Data in our possession that you have previously submitted via the Services.

Please also feel free to contact us if you have any questions about Motiv8’s Privacy Policy or the information practices of the Services.

You may contact us as follows: email: